Everything has now been restructured but the Temerity Magazine entity. I am thinking of also restructuring the magazine. Right now it is in very good standing and has grown with each issue. We have just finished our 1st issue in our 3rd year. But with the rest of the restructuring, I am thinking of how I can improve the magazine and find a return on all that I have invested into it.
One of the great blessings is the reader submitted articles. It is one of the easiest ways for my fellow relic and treasure hunters to get published, share their passion for this addiction we all share and get their efforts out there so others can find their videos, websites and business.
However, this is also the Achilles heal as I never know if I am going to have enough interesting articles for each issue or if they are going to cover the full spectrum of relic and treasure hunting. Thus far, the magazine has been very blessed. But I am still reluctant to put subscription packages together because I still don’t know from issue to issue if the magazine will be a viable product to pre-sell. Luckily it always has been, but what if the articles submitted dries up because everyone is enjoying the hunt season? Or another competitor successfully slows our growth?
These are all stumbling blocks to the strategy that has taken this far. I am concentrating right now to solve these issues so we still have room for great submitted articles, but whether they come or not should not define the issues success or failure.
The one thing I have an easy answer to all those that ask is why isn’t Temerity Magazine available in retail outlets and metal detecting stores. Well, there is a very easy answer to that. Magazines that are now in print and have huge distribution are quickly going all to digital because of the enormous overhead of “in-print” product carries. The magazine industry is changing to digital and I am not in any hurry to make the same mistakes they have. We have our bases covered. It is free to read online, available to be purchased in print and in digital download from http://www.magcloud.com/browse/magazine/390469
The other area that needs to be improved is creating a subscription list and tonight I found a great way to do that. I can’t believe I had not found this earlier, but finally I have the tools to keep the subscription list up to date. So even the entity that was doing fine, is being improved and restructured to meet the needs of the marketplace.